Yeah You Right Mobile Barista

If you're reading this, it means I haven't gone public with my mobile barista startup yet. It also means that we probably already have a real life connection, or you know someone who does. This message is for you. I wouldn't be chasing this dream if I didn't think I could catch it. I am going to do something that is going to make a difference in people's lives, my own included. This is something I need to do, and something I feel like other people deserve to have. It's crazy out there, people are having such a difficult and discouraging time. I have an idea. A way I can help and do something productive about it.  If you already know me, then you know how much I love being helpful for the sake of itself. How much effort I put into the little things that become everything. And you also know that if I am already out here doing it, I'm beyond the point of letting anything get in the way. This is my path now. I already have a plan, and I'm going to work my as...

My favorite thing about being a barista is the deviously interesting premise behind the craft. In my own words, I like to explain the infinity of potential like this. Isolate and control the variables to achieve the desired outcome. There are always variables, you'll never run out of them. The outcome is as nuanced as you care to make it. The more specific the desired outcome is, the more variables you create and have to balance. It is an oversimplification of literally everything that goes into making a cup of coffee, but the idea behind it is what makes being a barista a huge part of my identity.  This approach is the filter I use to find solutions to all of the problems in my life. I like to work backwards from visualizing the best outcome to working out the details I would need to get there. So let me tell you about the outcome first, the dream I have in its simplest form. We can work backwards from there. By making coffee and sharing my love of it with other people, I can do s...

Pour Over:      Using the Chemex and gooseneck kettle, this manual drip method in experienced hands slowly nurtures the coffee of your choice to enjoyment perfection.  French Press:       A steeping extraction method that cultivates a rich and intense pitcher of coffee, leaving nothing out of the character of any given bean or roast. Espresso Based:      Demonstrating the espresso method of extraction in a mobile format, most combinations of espresso, water, and milk are available (cappucino, americano, iced latte, etc.) and possible through the use of the camp stove, Moka pot, and electric milk frother. Mango Italian Soda:      A unique combination of mango nectar, cane sugar syrup, and almond cream is shaken and charged to create this iced bubbly treat Chocolate on Hard Mode:      Imagine the experience of your favorite mocha latte, amped up with a twist designed to rock your tasteb...

Macy Williams is the owner operator of Yeah You Right Mobile Barista, and has been a dedicated service industry professional for more than 15 years. She has established herself as an expert in food and beverage business incubation through a career long effort of helping start ups and new business owners achieve clarity of vision, ongoing growth through training, and social media success. Macy Williams, dubbed a 'buffet intellectualist' by her mentors, has interests across all aspects of the art and science behind guest satisfaction and business marketing- graphic design, investor audience pitch presentations, social media engineering, special interest classrooms, and client retention through engagement. Best known for her role as Head Barista at Steampunk Coffee Roasters in Natchez, MS, Macy spent approximately 5 years founding start ups and supervising small businesses under close apprenticeship with Dub Rogers, retired photographer of international re...

My outpouring of effort accomplished so much in a single day, but what was my next step? I spent days reading ebooks by other entrepreneurs and creating content for my social media platforms. But it also made me feel like I could not just narrow it down enough to move in a specific direction. I kept researching, stuck on figuring out my next step. I was trying to figure out everything I wanted to present to the public when I was ready to go live and just couldn't seem to get a handle on it. I was reading an editorial about an online ad company and the methods they use to make their clients sucessful when I found the philosophy that cleared things up for me. Running an effective ad does not happen by chance. It requires refining the process as you go and constant testing. Find what works, and make it better.  That's when the obvious hit me. I was trying to refine an idea that didn't exist. How could I possibly improve it? Testing. It was the only way I could figu...

The sickest burn I have ever received in my life went a little something like this. I was shutting down the espresso bar I worked out of back in the day with a couple of collegues. If you know, you know. Lock the doors, change the music, and make the place look brand new again for the morning. Nothing to it but to do it! My younger pals were singing along to a relatively new rap song that I had only discovered a few days before. I used to entertain on the weekends as an acoustic performer and have been known to forget the words to even my own originals. 😅 But these guys were hitting the words left and right! In my bitter envy, I muttered "Gosh.. it just seems like everyone else has this secret superpower for remembering lyrics but me." My best friend smirked and goes "Babe, if it seems like everyone else has a superpower.. it's likelier *you* have a disability." 🤬🤣☠ We laughed for a solid ten minutes easily. I was hurt, but I couldn't argue with the sheer...

Now that I have decided I'm going do this, I've got my work cut out for me. I just finished traveling the country to go on some fact finding missions to launch my startup. Starting a business while so many others are closing seems ludicrous, that's a fair point. Especially if you think about it as opening a traditional brick and mortar store that is trying to sell a product directly to a person, which is definitely not something I'm trying to do. I went looking to see how businesses have adapted to facilitate a hybrid experience of normalcy and safety. How people have responded to the measures public places have put together. What works and what doesn't work, you know? Replay Lakeview, Chicago IL I've always loved bars and restaurants, they comfort me. The intermitent clashing of cookware, the subtle roar of vent hoods. The cocktail party effect, as sweet as any white noise machine on the market. The service industry has always had an allure to it I ...